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Fujifilm cameras

From mirrorless kits and wide-aperture lenses to Instax Minis and vlogging-ready compacts, JB’s range of Fujifilm cameras is stacked. Here for the latest drop? Yep, we’ve got the Fujifilm X-HF1 too! Retro body, digital brain, and half-frame smarts that double your shots without killing your vibe. What’s not to like?

Mix Retro Vibes With Digital Smarts in JB's Range of Fujifilm Cameras

Love a compact camera that looks the part and hits hard on spec? Fujifilm cameras are all about that and more. You’re getting proper tactile controls, rich colour science, and film simulation modes that make every shot feel deliberate. It’s the kind of gear that rewards slowing down and shooting with intent while still keeping things crisp and digital.

As Australia's leading tech store, JB’s got the full spread—from X Series mirrorless kits and fixed-lens compacts to Instax gear and all the extras that round out your setup. This is where form, function and full-on creativity all meet.

Go Full Spec with the Fujifilm X Series Lineup

The X Series is where retro styling meets digital smarts. These cameras bring proper tactile dials, fast autofocus, and Fujifilm’s signature colour science, all packed into sharp, compact builds with APS-C sensors and X-Trans CMOS tech.

The latest drop? The Fujifilm X-HF1 Half Frame. It’s pocketable, spec’d for creators, and built to shoot twice as much thanks to its half-frame format. This Fujifilm camera also:

  • Comes with a default 3:4 format that mirrors how you shoot on your phone
  • Lets you combine two stills or videos into one frame for creative storytelling
  • Features Fuji’s legendary film simulation modes and a stack of analog-inspired filters
  • Combines a hybrid viewfinder + rear LCD
  • Has quick, responsive autofocus with Face and Eye Detection for sharp portraits

Plus, you get Wi-Fi and the X-Half app baked in, so firing off edits, sharing shots, or building 2-in-1s is all sorted straight from your phone. The built-in USB-C keeps transfers quick and charging simple, while Instax Link printer support lets you go from frame to film in no time.

JB’s Fujifilm mirrorless camera range also includes:

  • Fujifilm X100VI – Same feel as the X-Pro3 with rangefinder-style fixed lens shooter
  • Fujifilm X-T50 – SLR-style build with the same sensor as the Fujifilm X-T5 and Fujifilm X-H2
  • Fujifilm X-S20 – Creator-friendly camera like the Fujifilm X-T4
  • Fujifilm X-T30 II – Lightweight and fast, ideal for those stepping up from DSLR cameras

These mirrorless digital cameras all deliver standout image quality and come camera body only or in a kit. Built around the Fujifilm X mount system, they’re ready to pair with the right XF lens and slot straight into any setup. You’ll get sharp detail, Fuji colour, and that film-sim depth that gets you close to a medium format vibe, minus the price tag.

Snap, Print, Repeat with Fujifilm Instax Cameras

Instax is built for fun. These Fujifilm instant cameras bring the old-school film feel into your everyday with fresh colours, sharp prints, and easy-to-use designs that just work. Snap a shot, watch it print, and start stacking your fridge, walls or photo album in seconds.

JB’s Instax camera range has all the big names covered, including:

  • Instax Mini 12 – Colourful, beginner-friendly, and compact camera with auto exposure
  • Instax Mini EVO – Hybrid instant film camera with digital filters, LCD and reprint options
  • Instax Mini 99 – Manual controls, colour effect dials, and a throwback design
  • Instax Wide 400 – Landscape-ready prints with a new wide-angle vibe
  • Instax Square SQ40 – That perfect in-between square format camera with a clean finish
  • Instax Pal – Tiny digital camera built to pair with an Instax Mini Link printer
  • Instax LiPlay – Shoot, record audio, and print with built-in screen and hybrid features

You’ll also find film packs, photo albums, and Instax printers like the Mini Link 3, Square Link, and Wide Link, all ready to bring your digital shots to life. Whether you’re printing straight from your phone or adding extras to your film stash, JB’s got every format and finish sorted.

Build It Right with Fujifilm X Mount Lenses

JB’s Fujifilm XF lineup is built for sharp detail, fast focus, and that clean Fuji colour. These high-quality, weather-resistant camera lenses are made for everything from wide landscapes to portraits with creamy depth, all without the bulk of full-frame gear. The range includes:

  • XF 23mm – A fast, wide prime that’s perfect for street and everyday shooting
  • XF 27mm – Compact, lightweight, and razor-sharp with minimal distortion
  • XF 33mm – A solid choice for portraits and low light with high-quality results

Looking to go even closer? JB also stocks macro camera lenses that give you tight subject focus and tack-sharp detail, perfect for food, product shots or anything that needs the zoom without the step-in.

Lock in Your Setup with JB

Once you’ve locked in your camera and lens combo, it’s all about building the rest of your loadout. JB’s got all the essentials to keep you powered, connected and ready to roll, from a backup camera charger to a high-speed memory card that won’t tap out mid-shoot.

Need more than just stills? Add a video camera or a compact 4K action camera to your kit and keep your options open, especially for travel, vlogging or on-the-go content. Drop one on a tripod, rig it up with a gimbal, or use adapters to tweak your setup just how you like it. However you shoot, JB’s got the gear to match. Shop online or head in-store and get your setup sorted.

^Discounts apply to previous ticketed / advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed / advertised price prior to the discount offer. Prices may differ at airport stores.