Big brands make a difference

Just mentioning the word ‘Apple’ is enough to give you a picture of some of the best quality, innovation and tech expertise the world has ever seen. And the iPhone X is testament to what one of the world leaders in everything they do can produce. The iPhone X is pure Apple. It is smart, sleek, looks great and does things in ways never seen before. And when you visit a JB store to check out the iPhone X range, you’ll know straight away what we mean. All you need to do is hold one in your hand, and you’ll want to take it home immediately.

Impressive features inside and out

There’s a reason Apple called the iPhone X the most beautiful phone it has ever made. It takes the smart-phone design that Apple created, and smashes it up to the next level, in a big way. It fits in your hand perfectly, with a design that’s nothing but curves. There’s something secure about straight lines, but when there aren’t any, it is a thing of beauty. One of the first things you notice is that the iPhone X screen fills the whole front.
That helps you appreciate the curved design even more, and also makes the most of the phone’s real estate. The surgical grade stainless steel on the iPhone X range at JB means they’re tough and built for everyday life. They’re dirt resistant and water resistant up to a depth of 1 metre for about 30 minutes, which should spell the end of the old emergency container of rice. The glass is also tough, perfectly completing the design that melds looks and practicality perfectly.
It’s what inside an iPhone X that helps make what you see outside so brilliant. The 5.8-inch Super Retina Display is high definition and features True Tone technology that’s really noticeable. The AMOLED screen makes blacks blacker and lights brighter, which results in an impressive display day or night. The iPhone X itself is powered by an A11 Bionic chip, the smartest and most powerful chip in a smartphone at the time. What does that mean? It means it can do up to 600 billion operations a second, which is really, really fast. That’s not that far behind the latest Apple iPhones.
That powerful chip also means passwords, or even fingerprints, are a thing of the past. Your face is your new password. Face recognition does everything including open your phone, authenticate your identity and pay for stuff. The Face ID is powered by a True Depth camera, which can easily understand the difference between you and what’s around you. But Face ID is not the only impressive feature of the Apple iPhone X camera.
It takes brilliant photos or videos, even in low light, and has impressive wide angle and zoom functions. There’s no such thing as a blurry zoomed-in shot any more. There’s even a heap of immediate lighting effects to help make your photos perfect from the start. All that tech also means absolutely brilliant selfies. You can adjust all the lighting and stuff, and you can also blur the background if you want to make you stand out more.
The iPhone X also includes a heap of cute features such as Animojis, helping you reveal your inner (cute) animal.

Value in your hand

Take your pick between silver or black iPhone X models at JB and choose between 256GB and 64GB options. Having choice with such a high-quality brand like iPhone X means you can find one that’s suitable for the job you want. There’s no point paying for storage you don’t need, especially if it’s going to stretch your budget. Buying an iPhone X from JB means you’ll also get a 10-year warranty, which can add extra value to your phone.