2 DVD

Gruen Transfer, The - Series 1

Model: R-108543-9

SKU: 227754 Product ID: 552976

Format ‐ 2 DVD

Genre ‐ TV Comedy

Rating ‐ M

Consumer Advice ‐ Infrequent coarse language

Release Date ‐ 02/10/08

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Description

    "The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you. It's not an expose. It's not a satire. It's about truth in advertising. Finally. We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth ain't the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space. We all think we're immune to advertising, that we're smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another? As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realising, to buy the orange dishwashing liquid, what else can you be persuaded to do? Advertising: you know you're soaking in it. Which is where The Gruen Transfer comes in. Each week, host Wil Anderson is joined by guests with the best and brightest minds in the advertising industry: insiders prepared to share the ideas and insights that drive them."

Details

    Film Genre - TV Comedy

    Label - ABC

    Audio - English (Dolby Digital 2.0)

    Aspect ratio - 1.33:1

    Region Coding - 4

    TV Standard - PAL

    Rating - M

    Consumer Advice - Infrequent coarse language

    Year of Release - 2008

    Primary Format - Movies/TV - DVD

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