Digital Marketing Asset Specifications

Carousel banners are the rotating feature banner on the website appearing at the top of all main category pages as well as the homepage.

All sizes must be provided.
• Desktop: 4648x800 px
• Mobile: 640x274 px
• Homepage Desktop: 2248x740 px
• Homepage Mobile: 860x500 px

Note: The Desktop Carousel has a safe zone approximately 2246 x 800 in the centre of the banner, please keep all text, CTAs and disclaimers within the zone. All other web assets have a "Clear Space" layer where only aesthetic imagery should appear.

Promo Cards are static banners that appear on the homepage, users can manually scroll through these.

All sizes must be provided.
• Desktop: 686x900 px
• Mobile: 500x900 px

Note: All web assets have a "Clear Space" layer where only aesthetic imagery should appear. All text, CTAs and disclaimers must appear inside the safe zone.

All sizes must be provided.
• eDM Desktop: 640 x 274 px
• eDM Mobile: 500 x 500px

Note: eDM files should be supplied as a layered PSD file.

Note: Desktop eDM assets use the same dimensions as Carousel Mobile, and Mobile eDM assets use the same dimensions as the Product Box and will not need to be resupplied if Carousels and Product Boxes have been built.

These assets appear in various social channels, both sizes must be supplied.

All sizes must be provided.
• Social: 1:1: 1080x1080 px
• Social: 9:16: 1080x1920 px

Note: For the Social 9:16 asset content should only appear between the two yellow sections.

Leaderboards appear on the homepage, and up to 3 leaderboards can appear on a collection page, spaced between groups of products.

All sizes must be provided.
• Homepage Desktop: 2248x280 px
• Homepage Mobile: 686x280 px

Note: All web assets have a "Clear Space" layer where only aesthetic imagery should appear. All text, CTAs and disclaimers must appear inside the safe zone.

Product boxes are used in eDMs and on feature landing pages.

• Product Box: 500 x 500px

Note: All web assets have a "Clear Space" layer where only aesthetic imagery should appear. All text, CTAs and disclaimers must appear inside the safe zone.

Wings appear on category pages, often in conjunction with a carousel banner to form a singular message.

• Desktop: 1200x4400 px each

Note: Wings do not appear on the homepage or on mobile devices.

The Takeover template will assist in creating a seamless design between a Carousel Banner and a pair of Wings.

The Master Asset Template contains all asset types that may be required to assist in creating a consistent design.