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A Bold New Look

The Samsung Galaxy S25 Series is introducing three new variants to the Korean tech giant's iconic Galaxy S lineup: the Galaxy S25 base model, the Galaxy S25 Plus, and the mighty Galaxy S25 Ultra. And Samsung has really gone all out with their newest flagship- even hiring a former Mercedes-Benz designer to add a fresh, premium feel to these models. Here's a quick look at their design upgrades:

• Samsung Galaxy S25: Small but mighty, the base model features a 6.2-inch display with ultra-slim bezels, creating a more immersive, all-screen look. It has a compact, lightweight frame with smooth, refined edges that offer a comfortable grip.
• Samsung Galaxy S25 Plus: Featuring a 6.7-inch display with slimmer bezels, the S25 Plus provides a bigger screen experience. It has a sleek, smooth frame with soft curves that feel great to hold. The camera module borrowed elements from the Galaxy Z Fold with a sharp black ring design that gives it a clean, bold finish.
• Samsung Galaxy S25 Ultra: The Ultra model is a total showstopper! It comes with a jaw-dropping 6.86-inch display that practically melts into the edges with super-slim bezels. Plus, it’s built with a lightweight titanium frame that’s thinner and sleeker than ever - weighing only 219g compared to Galaxy S24 Ultra’s 232g frame. The flat sides, rounded corners, and polished design make it stand out.

Samsung has also given us a nice palette of colour options like Titanium Black, Titanium Blue, and Titanium Silver. That means these phones are not just tech marvels - they’re also fashion statements!

Massive Camera Upgrades and AI Power

Samsung's Galaxy S Series has always been known for its cutting-edge camera systems, and the S25 doesn't disappoint.

The Galaxy S25 Ultra’s camera is beyond anything we’ve seen before. The main camera features a 200MP sensor, delivering unbelievably sharp shots with vivid details. Samsung has also added a 50MP telephoto lens with 5x optical zoom. That means capturing far-off subjects without compromising quality. Whether you’re zooming in on a city skyline or a stunning landscape, the Galaxy S25 Ultra will give you those epic, detailed shots.

The ultrawide lens is a new 50MP sensor as well, giving you incredible versatility. Plus, the Galaxy AI features built into One UI 7 take the photo experience to the next level. We’re talking next-level scene optimisation, faster image processing, and AI that makes every picture pop.

But the new AI features aren’t just about pictures—they’re also enhancing multitasking, app management, and overall performance. Think smoother transitions, smarter app suggestions, and more intuitive responses. The Ultra model, with up to 16GB of RAM, will make the most out of these Galaxy AI* features, delivering a performance that pushes boundaries.

Performance That Packs a Punch

Samsung is bringing the heat with the Galaxy S25 series, thanks to the Qualcomm Snapdragon 8 Elite chipset—also known as Snapdragon 8 Gen 4. It boasts greater power efficiency and faster CPU and GPU performance than the Gen 3 chipset. That means faster app loads, smoother gaming, and more reliable performance all around. With this kind of raw power, there's no doubt that the S25 is firmly at the top of the Android flagship ladder.

Battery Life to Keep You Going

Battery life is always a huge deal, and Samsung is delivering. The Ultra model features a 5,000 mAh battery, just like its predecessor, the Galaxy S24 Ultra. But here’s the kicker—the new Snapdragon 8 Elite chipset is more power efficient. So, you’re looking at longer battery life despite keeping the same capacity. The Ultra model also supports up to 45W charging speed, so you’ll be back to full power in no time.

The Plus and base models have slightly smaller battery capacities, but thanks to new battery stacking technology, efficiency is improved across the board. These battery stacking methods are similar to what Apple uses in their iPhone 15 Pro models, meaning better energy density and more efficient power use. In short, you’ll have the juice you need to get through even the busiest days without constantly worrying about your next charge.

Experience the Power of Android 15 with One UI 7

Samsung has doubled down on user experience, and it shows. Out of the box, the Galaxy S25 series is running Android 15 with One UI 7. One UI 7 is more refined, more intuitive, and just feels right. The integration of Galaxy AI* is a game-changer. It’s like having a super-smart assistant that anticipates your needs—whether it's optimising background apps or boosting your favourite game’s performance, Galaxy AI* is right there, working for you.

The Android 15 foundation also means a smoother, more secure experience. The new features include better privacy controls, enhanced widgets, and more customisation options. Samsung is making sure you’re getting a seamless, highly personal experience that just feels... well, you.

Next Level Connectivity and Display

The Galaxy S25 is also pushing boundaries with connectivity. Wi-Fi 7 support makes these new Samsung phones faster than ever. Say goodbye to buffering and lag—whether you’re gaming, streaming, or transferring files, the Galaxy S25 series has your back. The Galaxy S25 Ultra also features UFS 4.1 storage, which means quicker data access and smoother overall performance.

And let’s not forget the display. The Galaxy S25 is sporting an M13 OLED panel with up to 2,600 nits, which makes the display sharp, vibrant, and eye-popping. Plus, the new Gorilla Armor cover glass cuts down on reflections by up to 75%, so outdoor visibility is better than ever.

Get It First at JB!

The Samsung Galaxy S25 is everything we’ve been waiting for—a powerful Snapdragon 8 Elite chipset, a design that’s sleeker than ever, and cameras that are set to redefine smartphone photography. From the powerful AI features to the enhanced battery life and connectivity options, this is the future of Samsung phones.

So, what are you waiting for? It’s time to level up! Pre-order your Samsung Galaxy S25 at JB today and be the first to own the new phone everyone’s talking about!

*Galaxy AI features will be free until the end of 2025 on supported Galaxy devices, after which you may be charged service fees to use Galaxy AI features provided by a third party. Samsung account login may be required for certain AI features. Accessories and devices sold separately.