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Pure Electric

The e-scooter reinvented

Pure Electric

The e-scooter reinvented

Pure Electric's ergonomic, forward-facing riding position gives you greater stability and balance for a safer, more comfortable ride.

Take a bold new stance

The unique 'forward-facing' approach to riding provides incredible stability and control while moving. Pure Electric has challenged the traditional approach to e-scooters so you can experience the smoothest ride yet. A better way to move in every single way.

Advance your life in more ways than one

There when you need it. Out of the way when you don't. Folding handlebars, footpads and streeting tube make the Advance seamlessly integrate into your life.

Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)

Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)

Ultimate stopping power in all directions

Reliable brakes provide fantastic performance, time and time again. A fully enclosed system is concealed from the elements saving on maintenance and servicing. All of this is backed by a rear electric regenerative brake (KERS).

Power to the people

Summit hills with ease and make every ride a breeze with the incredible performance of the 710W (peak) motor. Experience alert acceleration and assertive power even on inclines as you take on your journey.

Ride whatever the weather

Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won't fail you even in the heaviest downpour.

Pure Electric's most puncture-resistant tyres

Large 10" air-filled tyres for a safe, comfortable, smooth ride. Pure Electric's latest tyres are tubeless - like the ones on your car - meaning high puncture resistance and no fiddly inner tubes.

Active steering stabilisation

A helping hand on every corner. Active steering stabilisation gently returns the handlebar to centre after turning. Have pure control, even over rough ground.