What is cognitive intelligence?

The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.

Focusing the same way our eyes do

BRAVIA XR TVs work the same way as our eyes, detecting the main focal point in a scene and enhancing each detail in an object so it stands out with a natural sense of depth, just as in the real world.

Analysing hundreds of pieces of information, the same way our brains do

To create this closer-to-reality feeling, Cognitive Processor XR divides the screen into hundreds of zones and recognises individual objects in these zones better than ever before. What's more, they can cross-analyse around a few hundred thousand different elements that make up a picture in a second, the same way that our brains work.

Every element in balanced harmony, for a real-world picture

Unlike a conventional TV where all picture elements are adjusted to the same level, BRAVIA XR TVs with cross-analysation adjust each element to its best final outcome, in conjunction with each other, so everything is in harmony and feels totally natural.

Sound-positioned to bring you into the action

With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen, BRAVIA XR TVs put you at the heart of the scene.

A virtual sound experience with extra dimensions

Delivering sound in horizontal and vertical directions, BRAVIA XR TVs provide a real multi-dimensional experience. They analyse and upconvert audio to 5.1.2ch surround sound, creating a true 3D soundscape.

Cognitive Processor XR

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

XR OLED Contrast

With XR OLED Contrast powering an OLED panel, colour and contrast are boosted in bright areas so you can enjoy remarkable levels of pure black contrast and peak brightness. See pictures full of enhanced depth between with defined details, even in areas of dark shadow or glare.

Acoustic Surface Audio +

With Acoustic Surface Audio+ technology, sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive. Hear the sound from the right place.

4K HDR Processor X1™

With Object-based HDR remaster, our X1 Processor uses advanced algorithms to reproduce enhanced depth, textures and natural colours, displaying pure colours at higher brightness levels for exceptionally realistic pictures.

Google TV

See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google, find action movies” to search across your favourite apps.

Dolby Vision • Atmos

See all your favourite movies in a completely new way with more drama and realism on a 4K TV that's designed to deliver an authentic theatre experience at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

Smooth, responsive gaming in 4K at 120fps and 120Hz

With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.

4: The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal testing conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3,840 x 2,160 pixels. 5. Game supporting 4K/120fps required.

Responsive gaming

Get going fast. Just plug in an HDMI cable and BRAVIA XR will recognise when a console is connected and automatically switch to game mode. You'll enjoy smooth and responsive gameplay. 

2. Screen images simulated. 3. ^©2021 Sony Interactive Entertainment Europe. Developed by Housemarque Oy.

Surround sound that matches actions and scenes

Our sound from screen technology makes the screen the speaker. ^8 This means that what you hear comes from the right place in the scene. 

8. Available on selected models. For LCD models, sound appears to come directly from the centre of the screen, closely matching pictures. 7. ^©Sony Interactive Entertainment LLC. Created and developed by Insomniac Games, Inc. 2. Screen images simulated.

Cinematic Surround sound

Sony’s unique S-Force surround technologies reproduce the surround sound field virtually - without requiring multiple speakers, creating audio which surrounds you from a single, compact bar.

Cinematic Sound, at home

Only a Dolby Atmos® / DTS:X™ capable soundbar can deliver the latest immersive audio formats from the biggest names in cinema audio - lose yourself completely in what you’re watching at home.

Cinematic sound from above

Sony’s Vertical Surround Engine enables you to enjoy thrilling surround sound that envelopes you from above. No matter what type of room you’re in, advanced technology reproduces full, cinematic sound from all around.