A world music modern pop, or rather, a "world-music" of rare richness, reinventing what is too narrowly called Balkan folklore, and energizing - if not dynamiting - the Anglo-Saxon pop format. This is the secret behind the music of Ladaniva, the Franco-Armenian duo who have already become a musical phenomenon on the international scene.

LADANIVA, a name borrowed from an old Soviet 4x4: colorful and all-terrain, it fits the band's music perfectly. Half-traditional, half-pop, mostly Armenian with some French influences. Hybrid and crossbred, it preaches Balkan melancholy and Creole groove, with echoes of hip hop and reggae atmospheres, boldly revisits the world's folklore.