LG C1 77" Self Lit OLED 4K Ultra HD Smart TV 
- Self-Lit OLED: Perfect Black, Billion Rich Colours, LED Eye Comfort
- Alpha 9 Gen4 AI Processor 4K: AI Picture Pro, AI Sound Pro
- Perfect for Gaming: G-Sync Compatible, VRR, AMD FreeSync Premium
Into the wonderful: experience the next evolution of LG OLED TV. Self-lit pixels allow spectacular picture quality, a host of design possibilities and cutting-edge technologies designed to deliver everything you love about TV, elevated in every way.
What makes OLED unlike anything else?
For a viewing experience that takes realism to the extreme, without the restrictions of backlight technology, the answer is self-lit pixels. LG OLED TV is a picture of innovation, from every angle.
Millions of reasons to love OLED
When it comes to picture quality, OLED stands apart. That's because OLED has millions of self-lit pixels capable of producing perfect black and a billion rich colours. The result is a viewing experience like no other*.
*Picture quality dependent on source material.
OLED leaves others in the shade
OLED creates an immersive image through millions of pixels that turn on and off to achieve perfect black and infinite contrast. LED/LCD TVs use backlights, which can limit contrast and black levels. Go beyond the backlight and discover stunning pictures.
A view found nowhere else
LG OLED TVs are a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. LG OLED can let you have it all.
The best picture goes to...
See movies as they are meant to be seen, with perfect black and an incredibly sharp picture. With LG OLED, you can expect an award-worthy performance every time you watch.
Home to all your favourites
Dive into the latest movies, TV shows, documentaries, live sports and more, with Disney+, Stan, Amazon Prime, Optus Sports, the Apple TV app, Foxtel, and Netflix. It's all in the one place, so just sit back and enjoy.*
*Internet connection and subscriptions may be required for certain services, features and to access certain content. Internet usage charges and conditions apply. Content, features and third-party services will vary from time to time without notice. Apple, the Apple logo, Apple TV and Apple TV+ are trademarks of Apple Inc, registered in the U.S. and other countries. ⓒ 2020 Disney and its related entities. Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
A transformative TV experience
Experience breathtaking movies and games, enhanced with Dolby Vision IQ and Dolby Atmos. Bright images, intense colour and contrast, and rich audio, are intelligently adjusted for content and lighting conditions to provide professionally mastered vision and sound, in your own home*.
*Compatible Dolby Vision High Dynamic Range content required for full HDR effect. Dolby Atmos source content required for full audio effect.
Re-create the director's vision
Rediscover favourite films the way you remember them and enjoy new movies the way the director intended. FILMMAKER MODE™ turns off motion smoothing to help preserve that unique cinematic feel.
FILMMAKER MODE™ is a trademark of UHD Alliance, Inc.
Detail in the dark and the bright
Enjoy HDR movies and shows that appear vivid and vibrant, packed with intense detail. LG’s HDR 10 Pro dynamic range technology constantly adjusts brightness to enhance colour and bring lifelike clarity to every image*.
*High Dynamic Range content required for this function.
It's game over for the competition
Get ahead of the game with swift response, cutting-edge gaming features and an ultra-smooth 120Hz display. Create the ultimate gaming setup, with LG OLED TV.
Unseen levels of control
Defeat stutter, lag, and flicker once and for all. NVIDIA G-Sync and AMD FreeSync settings help keep you on the winning side, with the advantage of slick, smooth gameplay and a competitive edge.
Play at a higher standard
Don’t let outdated connections cripple your edge. HDMI 2.1* brings VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) to enable fast-moving content at high resolutions and smooth, synchronised audio and graphics. Combined with OLED's 1ms response rate, you can enjoy a more lifelike gaming experience.
*Supports up to 40Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component
An unbeatable combo
LG partnered with NVIDIA and AMD to make LG OLED TV a G-SYNC and AMD FreeSync Premium certified TV and joined forces with Xbox as the official TV partner of the Xbox Series X console. This team has one mission: to make sure you get the most out of gaming, every time you play.
TV in a league of its own
Experience the thrill of the competition, like you were there among the crowd. Watching fast-action sports with smooth, clear motion means being a spectator has never been so spectacular.
Smooth, clear movement
Keep your eye on the ball, no matter how intense the game gets. OLED Motion can reduce blur to enhance picture clarity where it matters most – off the bat, off the boot, and on the line.
Don't miss your team play
Keep up with your favourite teams, even while you’re watching other content. Sports Alert gives notifications for Premier League, NBA and NFL games on free-to-air TV providing match times, scores and more. Stay on top of your game.
Elevate TV from standard to spectacular. Powered by the α9 Gen4 AI 4K Processor, OLED TV can display incredibly immersive content, automatically adjusted for optimum picture and sound, thanks to deep-learning algorithms*. Experience stunning viewing through superb technology.
*Image quality dependent on source material.
This is what pro looks like
The deep-learning algorithm draws from a vast visual database to recognise objects and then optimise picture quality of free-to-air and digital content*. And with Scene Detection, each scene can be analysed and adjusted for maximum realism.
*Image quality dependent on source material.
This is how pro sounds
Learning from millions of audio data points, the processor identifies voices, effects and frequencies from free-to-air and digital content to optimise sound by genre*. And with Auto Volume Levelling, you can hear consistent voice levels across different types of content.
*Sound quality dependent on source material.
Easy on the eyes
OLED's self-lit pixels are designed to be kind to your eyes, so you can watch in comfort for longer.
Easy to watch
As certified flicker-free in standard settings and low blue light displays, LG OLED TVs pose no photobiological hazard to your eyes*. So, settle into the couch, and enjoy the view.
*Flicker-free feature operates in standard settings. Users who activate OLED Motion or OLED Motion Pro may experience flickering.
Think you know smart? Think again
LG ThinQ AI is here to maximise your smart TV experience. Use your favourite voice assistant to control your TV and discover the convenience of an all-new Home screen*.
*Hey Google™ and Amazon Alexa™ functionality require an internet connection as well as a Google or Amazon Account (as applicable). Internet connection and subscriptions may be required for certain features and to access certain content. Internet usage charges and conditions apply. Content, features and third-party services will vary from time to time without notice.
Welcome to your new home
What you need, all in the one place. The redesigned home screen shows personalised content suggestions, provides quick access to favourites, and easy control of connected devices*. There's no place like home.
*Internet connection and subscriptions may be required for certain features and to access certain content. Internet usage charges and conditions apply. Content, features and third-party services will vary from time to time without notice.
Like a magic wand
Easy to hold, the Magic Remote's point-and-scroll function helps make content searches fast and fun*. Built-in AI allows easy access to services, handy hotkeys provide shortcuts to favourite streaming apps, and with the new Magic Tap, connecting your NFC-enabled phone to your TV can be a snap**.
*Internet connection and subscriptions may be required for certain features and to access certain content. Internet usage charges and conditions apply. Content, features and third-party services will vary from time to time without notice. Depending on language, voice clarity and available content or source material, voice commands may not always deliver or respond to the requested command.
** Magic Tap feature only works with NFC enabled Android phones. Home Wi-Fi required. LG ThinQ App required. Compatible with Android 7.0+
Enjoy simple command and control of your home IoT ecosystem using natural voice recognition from LG ThinQ. Google Assistant and Amazon Alexa are on board too, for easy TV control and quick entertainment access*.
*Hey Google™ and Amazon Alexa™ functionality require an internet connection as well as a Google or Amazon Account (as applicable). Apple AirPlay® requires a Wi-Fi connection. Controlling devices and features requires compatible smart devices. Subscriptions may be required to access certain content. Some features and services may be changed without notice. Depending on language, voice clarity and available content or source material, voice commands may not always deliver or respond to the requested command.
Google is a trademark of Google LLC.
Amazon, Alexa and all related logos and motions are trademarks of Amazon.com, Inc. or its affiliates.
AirPlay is a trademark of Apple Inc.
Hey Google (Assistant) function will be enabled later in 2021.
|Screen type||OLED TVs|
|TV series||LG OLED (2021)|
|LG TV model||OLED C1 4K (2021)|
|Screen Resolution||4K Ultra HD|
|Screen Size (Inches)||77|
|Resolution (Pixels)||3840 x 2160|
|HDR (High Dynamic Range)||Yes|
|4K streaming compatible||Yes|
|Movie/cinema Mode (24 FPS)||Yes|
|Smart OS||LG Smart TV|
|VESA Wall Mount Type||400x200|
|Energy star rating||5|
|Product Height with Stand (mm)||1023|
|Product Width with Stand (mm)||1723|
|Product Depth with Stand (mm)||269|
|Product Weight with Stand (kg)||35.9|
|Product Height without Stand (mm)||993|
|Product Width without Stand (mm)||1723|
|Product Depth without Stand (mm)||56|
|Product Weight without Stand (kg)||26.7|
|Packaged Height (mm)||1130|
|Packaged Width (mm)||1895|
|Packaged Depth (mm)||285|
|Packaged Weight (kg)||49.3|
|Manufacturer's warranty||1 Year|
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^Discounts apply to most recent previous ticketed/advertised price. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer. Prices may differ at airport & express stores.