Deep blacks, clean whites and lively colours
Experience deep blacks, clean whites and vibrant colours with Samsung's OLED. Utilising over 8 million specially engineered self-illuminating pixels for a more precise and brighter picture than ever before.*
*Compared to previous Samsung Smart TV. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

An incredible Dolby Atmos experience
Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.*
* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

Motion Rate 200
See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.*
* Viewing experience may vary according to types of content and format.

HDR OLED+
Enjoy HDR10+ content on your OLED screen. With extraordinary detail in both dark and light scenes, you can experience lifelike colour and deep contrast.
* Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Adaptive Picture
Adaptive Picture technology cleverly adjusts your picture settings in real-time to suit the level of light in your room and the content your watching, for a customised entertainment experience.*
* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

Real Depth Enhancer
Enhance your viewing experience with picture quality that replicates how the human eyes process depth in real life by increasing foreground contrast on your TV.*
* The quality of the picture may vary depending on source content and viewing environment.

Supports 4K 144Hz via HDMI 2.1
Level up your gaming experience with exceptional motion enhancements up to 144Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.* HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.**
* Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

Works with Amazon Alexa, Apple AirPlay^ and Google Home
Samsung TV works with Amazon Alexa, Apple AirPlay^ and Google Home so you can control your connected home your way.*
^ Feature is available on Apple devices supporting Apple AirPlay.
* Internet connection required. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Not all languages are recognised.

Key Features

55" 4K Ultra HD OLED producing deep blacks and vibrant colours

Motion rate 200 with 4K 144Hz via HDMI 2.1

4K AI Upscaling powered by NQ4 AI Gen2 Processor

An incredible Dolby Atmos experience

FreeSync Premium

Object Tracking Sound Lite (OTS Lite)

Adaptive Sound Pro technology, featuring Active Voice Amplifier

Q-Symphony activates and plays sound from both your TV and compatible Samsung Q-Series/S-Series soundbar

Transforms the blank screen into a personalised display /lifestyle screen with Ambient Mode

AI Auto Game mode

Samsung TV works with Amazon Alexa, Apple AirPlay and Google Home

Built-in Voice Assistant with Bixby & Amazon Alexa

SolarCell One Remote Control charged by sunlight and indoor lighting

Easily monitor your power consumption by activating AI Energy Mode

Knox Security provides a multi-layered security solution which helps to shield your data