Sony X90J 50" Bravia XR Full Array LED 4K Google TV 
- Cognitive Processor XR™
- Google TV
- Full Array with XR Contrast Booster 5
- Next-Gen Gaming
BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. See how real your entertainment becomes when you pair the contrast of our Full Array LED panel with the power of our revolutionary Cognitive Processor XR™ and the brand new Google TV experience.
Cognitive Processor XR™ - World's first cognitive intelligence TVs*
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
*Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.
Google TV - Entertainment you love. With a little help from Google.
See 400,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google, find action movies” to search across your favourite apps.
*Google TV is the name of this device's software experience and a trademark of Google LLC. Separate subscriptions required for certain streaming services or access to certain content.
Full Array with XR Contrast Booster 5 - Real life depth with deep blacks & high brightness
By precisely balancing light output across the screen, dimming some areas and boosting others, our Full Array LED with XR Contrast Booster 5 adjusts luminosity for high peaks in brightness and deep blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
Next-Gen Gaming - Smooth, responsive gaming in 4K at 120fps
With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5 ms with 4K/120fps and dedicated Game Mode. *
*Game supporting 4K/120fps required. The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal testing conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3,840 x 2,160 pixels.
Acoustic Multi-Audio - Sound from the screen, perfectly matching the action
Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. With X-Balanced Speakers, you'll enjoy clear sound and bass, no matter where you place your TV.
XR 4K Upscaling - Recreating lost texture, the intelligent way
XR Triluminos PRO - A wide palette of naturally beautiful colours
XR Motion Clarity - Intelligent motion processing for fast-moving, blur-free scenes
Dolby Vision • Atmos - Enjoy cinematic thrills at home
4K HDR - Brilliant highlights, beautiful textures
Netflix Calibrated Mode1
3D Surround Upscaling - All your entertainment upscaled to 3D surround sound
Voice Zoom™ 2 enhances voices for clearer dialogue
Enhanced Audio Return Channel (eARC)
Hands-free Voice Search - Hands-free entertainment with help from Google2
Browse content from across your apps, intelligently organised just for you.
Hey Google - Google Assistant built-in
Works with Apple AirPlay / Apple HomeKit4
Works with Alexa5
Stream Live Free-To-Air Without an Antenna
Voice Remote Control
Flush Surface for more immersive viewing
Slim Blade Stand, luxurious look and feel
1 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability.
3 Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.
4 Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
5 Amazon, Echo, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
|Screen type||LED TVs|
|TV series||Sony LED Full Array (2021)|
|Sony TV model||LED X90J 4K (2021)|
|Screen Resolution||4K Ultra HD|
|Screen Size (Inches)||50|
|Resolution (Pixels)||3840 x 2160|
|Refresh Rate (Hz)||200|
|HDR (High Dynamic Range)||Yes|
|Backlighting type||Full array|
|4K Ultra HD disc compatible||Yes|
|4K streaming compatible||Yes|
|Upscaling||4K Ultra HD|
|Picture Modes||Vivid / Standard / Cinema / Game / Graphics / Photo / Custom / Dolby Vision Bright / Dolby Vision Dark|
|Speaker Configuration||Sound Positioning Tweeter x 2 / X-Balanced Speaker x 2|
|Dolby Digital||Dolby Atmos / Dolby Audio|
|DTS||DTS Digital Surround|
|Sound Modes||Standard / Dialogue / Cinema / Music / Sports / Dolby Audio / Voice Zoom 2|
|Virtual Surround||Dolby ATMOS / 3D Surround Upscaling|
|Smart OS||Google TV|
|Streaming apps||Apple TV, 7Plus, 9Now, ABC iView, Amazon Prime, Binge, Disney+, Foxtel Now, Kayo, Netflix, Optus Sports, SBS On Demand, Stan, TenPlay, YouTube|
|Other apps||beIN Sports / Animelab / Garage Entertainment / Spotify / YouTube Music|
|Compatible video files||MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS(HDV, AVCHD):MPEG2, AVC / MP4(XAVCS):AVC, MPEG4, HEVC / AVI:Xvid, MotinJpeg / ASF(WMV):VC1 / MOV:AVC, MPEG4, MotionJpeg / MKV:Xvid, AVC, MPEG4, VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4, AVC|
|Compatible audio files||MP3 / ASF(WMA) / LPCM / WAV / MP4AAC / FLAC /|
|Compatible picture files||JPEG, WEBM:VP9 / AC4 / ogg / AAC / ARW(Screen nail only)|
|EPG (program guide)||Yes|
|HDMI 2.1 inputs||2|
|Ethernet / LAN ports||1|
|Digital audio output||1|
|Headphone output (3.5mm)||Yes|
|VESA Wall Mount Type||200 x 200 mm|
|Energy star rating||3.5|
|Estimated yearly electricity use (kWh)||421|
|Product Height with Stand (mm)||715|
|Product Width with Stand (mm)||1119|
|Product Depth with Stand (mm)||286|
|Product Weight with Stand (kg)||14.1|
|Product Height without Stand (mm)||649|
|Product Width without Stand (mm)||1119|
|Product Depth without Stand (mm)||70|
|Product Weight without Stand (kg)||13.5|
|Packaged Height (mm)||786|
|Packaged Width (mm)||1227|
|Packaged Depth (mm)||143|
|Packaged Weight (kg)||19|
|Manufacturer's warranty||1 Year|
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^Discounts apply to most recent previous ticketed/advertised price. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer. Prices may differ at airport & express stores.