Hamburg, April 24 th , 2024 - One of the greatest and most influential rock bands of all time releases new album '=1', on July 19 th via earMUSIC. The first single will be unveiled on April 30 th at midnight, a taster for the full 13 tracks of pioneering and rip-roaring rock 'n' roll.

Deep Purple continue their charge of recent years, releasing hit albums and filling arenas around the world, adding yet more layers to their 100 million album selling legacy. The band are credited as one of the key originators of heavy rock and have constantly progressed their boundaries of music.

They are fronted by the legendary Ian Gillan, whose vocals have defined generations, accompanied by the masterful bassist Roger Glover, the powerhouse drummer Ian Paice, and the maestro on keyboards Don Airey. This is the band's first album with sensational guitarist Simon McBride, who seamlessly slotted in when longtime member Steve Morse left due to personal circumstances.

Since 2022, Simon has already played to Deep Purple audiences totaling more than half a million people. But Deep Purple is more than just their members and '=1' embodies the essence and attitude of their 1970s incarnation possibly more than any other album in recent memory. With the legendary Bob Ezrin once again producing, the record evokes the pioneering band's classic sound, without relying on nostalgia. The enigmatic title '=1' symbolises the idea that in a world growing ever more complex, everything eventually simplifies down to a single, unified essence.

Everything equals one.

In addition to the 2-LP and CD+DVD of the new Deep Purple album =1, the limited edition box also includes 3 exclusive 10" vinyl editions with live recordings from the Deep Purple Tour 2022, an exclusive collector's T-shirt (size XL), 2 exclusive picks, an art print and a lanyard.