ideas of the day - vol. 1 captures the explosive origin story of Perth multi-instrumentalist Ethan French.

Evolving from his internet-breaking daily songcraft series, the 25-track collection seamlessly weaves together raw, unvarnished sketches, expanded full-length arrangements, and high-level collaborations - including "way that i do" featuring BJ The Chicago Kid.

Built entirely by ear from his Western Australian studio, the project bridges spontaneous R&B loops, lush jazz harmonies, and progressive arrangement, documenting the exact moment pure musicality bypassed industry noise to capture global co-signs from John Mayer, Justin Timberlake, and Robert Glasper. ideas of the day - vol. 1 stands as an authentic monument to pure creation, turning fleeting online inspiration into a timeless, tactile body of work.

Pressed on Heavyweight 180g Translucent Vinyl, housed with a custom double-sided liner insert, and featuring an exclusive personal note from Ethan.