Sony Alpha A7 Full Frame Mirrorless Camera with 28-70mm Lens

Model: ILCE7KB

SKU: 482287 Product ID: 763360

  • 24.3-megapixel 35mm full-frame Exmor™ CMOS sensor
  • BIONZ X™ image processing engine
  • Meticulously crafted controls within a compact body
Write a review


Add to Cart



    The 35mm full-frame Exmor CMOS image sensor delivers beautiful images from corner to corner and stunning 24.3-megapixel resolution that’s ideal for large-format prints.

    Enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. As one of the world’s leading image sensor developers, Sony reproduces details more faithfully so that every scene looks incredibly real.

    24.3 MP 35mm full frame sensor
    Sony, one of the world's leading makers of image sensors, combined its top new technologies to achieve the high resolution and image quality in history. This revolutionary 35mm full-frame Exmorª CMOS image sensor collects light with record efficiency to achieve high sensitivity, a wide dynamic range and an incredible new level of realism while significantly reducing noise.

    Micro-engineering advances
    The exceptional performance of the image sensor was achieved through various advanced sensor features. First, compressing circuitry height dramatically increases the amount of light collected by each pixel, while photodiode expansion technology increased the size of the photodiode at every pixel to improve the sensor's dynamic range and further raise sensitivity while maintaining low noise and achieving a high S/N ratio.

    BIONZ X processor
    Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.

    Area-specific noise reduction
    Area-specific noise reduction is now more powerful than ever. It selectively divides the image into areas based on patterns (such as edges, textures and evenly coloured areas like blue skies), and then applies the most appropriate noise reduction for each area to improve image quality, especially at high-sensitivity settings. Working together with Sony's detail reproduction, it gives supremely clear, detailed images.

    16-bit processing + 14-bit RAW
    16-bit image processing and 14-bit RAW output help preserve maximum detail and produce images of the highest quality with rich tonal gradations. The 14-bit RAW (Sony ARW) format ensures optimal quality for later image adjustment (via Image Data Converter or other software).

    Full HD 60p video
    Create movies of amazing clarity that play extra smoothly by recording them at Full HD resolution (1920 x 1080 pixels) in the AVCHD Ver. 2.0 (Progressive) format - at the extremely high frame rate of 60 fps. The α7 also supports 24p movie recording, which gives your movies a subtle look that movie lovers everywhere associate with the cinema.

    Tiltable LCD screen
    7.5 cm, 1.2 million dot LCD offers high resolution and flexible composition options.

    XGA OLED Tru-Finder
    This viewfinder features high 1024x768 resolution, OLED improvements and the same 3-lens optical system used in the flagship α99 despite the compact body. The viewfinder displays the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and three times the contrast of the α99. High-end features like 100% frame coverage, wide viewing angle, information display modes, peaking function, and focus magnifier are also provided.

    One-touch remote and one-touch sharing
    One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and one-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC-enabled Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.

    Key Features

    24.3-megapixel 35mm full-frame Exmor™ CMOS sensor

    BIONZ X™ image processing engine

    Meticulously crafted controls within a compact body

    Enhanced Fast Hybrid AF

    High-contrast, high-resolution XGA OLED Tru-Finder™

    Full HD movie recording with advanced audio functions


    Camera type - Mirrorless Full Frame

    Megapixels (still) - 24.3

    Full frame lens - Yes

    Colour - Black

    Image sensor - Exmor CMOS sensor

    ISO - 100 - 25600

    Lens focal length (mm) - 28-70

    Lens aperture range - 3.5-5.6

    Lens filter diameter (mm) - 55

    Lens mount type - Sony E-mount

    Camera lens type - Standard Zoom

    Max shutter speed - 1/8000

    Continuous shooting speed (FPS) - 5.0

    Built-in flash - False

    Expandable memory format - Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick XC-HG Duo,SD memory card, SDHC memory card, SDXC memory card

    Device screen size (inches) - 3.0

    Touchscreen - False

    Viewfinder - Electronic

    Rechargeable - True

    Battery life - Approx. 340 images

    Movie recording - Full HD

    3D photos - False

    Face detection - True

    Smile Detection - True

    Wi-Fi - Yes

    NFC - True

    Micro HDMI ports - 1

    Manufacturer's warranty - 2 Years


Rated 5 out of 5 by from My new favourite! I bought this 5 weeks ago and have been really happy with it. For shooting videos in low light or backlight the A7 is so easy. With the audio out jack I can also make sure that sound quality is spot on. Using with a tripod or run and gun style this has made a real difference to my videos. Easy menu accessibility and light weight have made this my new favourite piece of gear. AND full frame images. The 20-70mm lens is quality and gives me a good range for stills and video. Super quiet auto focus. I love it!
Date published: 2017-08-15
Rated 5 out of 5 by from Excelent quality & great features Best digital camera I have owned! It is able to take great shots in low light situations to fast moving action shots. I like the way the camera works, it is very intuitive. In addition to the lens included I am using other legacy Canon FD and Tamron lenses with adapters that work well in aperture priority mode. There is a wide range of lens adapters available for Sony mirrorless cameras. The documentation provided with the camera could be better although there are books available for those who want to make the most of this camera.
Date published: 2019-08-09
Rated 5 out of 5 by from Stoked! Great value for money given the features, kit lens and eftpos gift card. Product was shipped quickly even over the Christmas period.
Date published: 2018-01-13
Rated 5 out of 5 by from Great Proper Camera Only had it a few weeks, the photos are brilliant. Professional standard results from a compact and easy to use camera. Video results are excellent particularly when converted via Sony App. Auto focus is brilliant, bang on target and has not gone hunting around so far. Very happy with the purchase.
Date published: 2018-02-09
Rated 5 out of 5 by from Good entry level camera This was my first adventure into a full frame mirror less camera and I am very pleased with the quality of the images. Good price with lens included.
Date published: 2019-08-09
Rated 5 out of 5 by from Good starter pro-sumer camera I'd love to buy a A7RIII, but I can't... yet. But this is a good start. Bought as a A35 replacement it has not disappointed.
Date published: 2018-02-20
  • y_2019, m_8, d_22, h_22
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.13
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_6
  • loc_en_AU, sid_482287, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_jbhifi
  • bvseo_sdk, net_sdk,
  • CLOUD, getReviews, 206ms

^Discounts apply to most recent previous ticketed/advertised price. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer. Prices may differ at Sydney Airport store.