Model: ABK005

SKU: 320056 Product ID: 845735


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    "I had the dream that I would make it... I always hoped and prayed, but I didn't think it would actually take off like it has."

    But Kerser belongs in the spotlight. Ten albums in ten years? This Campbelltown emcee's right on track. Prepare for number six: 'Tradition!'

    Kerser admits he feels "blessed" to be six albums in, releasing music on his own imprint to a rabid, loyal and swelling fanbase. The first release on Kerser's own label, ABK Records, was his last record 'Next Step' (2015), which peaked at #1 on the ARIA Australian Albums Chart.

    "There were a lot of high-energy kind of 2005 Slim Shady/Dr Dre beats on it," is how Kerser describes his fifth set, produced by John Andrew (aka Sinima Beats). Buzzing off the sound they create together, Kerser naturally called on Sinima for Tradition. The pair's plan for Next Step's follow-up? "We wanted to make it a lot more versatile and I think we've done that," the emcee enthuses. "We've covered heaps of styles and a bit of dance, a bit of boom bap, a bit of original stuff... There's a bit of everything on it."

    Tradition's lead single Gods Gift is unadulterated braggadocio, as the title suggests. It's a cocky sentiment, sure; Kerser's playful, metrical flow sitting above skittish beats, chimes and the odd cheeky sound effect. And obviously we're dealt a string of the emcee's trademark truth bombs.

    Kerser doesn't censor himself. Never has. What you hear is precisely what he's going through. "When I'm writing my stuff I don't hold anything back," he confesses. "I think my fans respect it - and people in general respect it - when they hear it."

    Another standout album track, We The Type (featuring Jay UF) reminds, "We the type that you won't hear on the radio," over a swaggering beat offset by deliberate instrumental flourishes. "I feel I was the first to, like, completely block [radio stations] out and even diss them at the same time," Kerser laughs, "and still blow up".

    "I just didn't stop working. I didn't stop putting music out. I just kept going with it and then eventually everyone noticed."

    A particularly moving email Kerser received inspired Crash, an urgent, guitar-driven track with haunting choruses supplied by John Andrew. "I get a lot of mail but for some reason that one stuck in my head," he explains. "I had to touch on it."

    He's not afraid to address "deep" issues, but Kerser certainly hasn't forgotten how to party on Tradition. "I have fun with it, too," he concurs. "So I write a lot of funny shit that fans can party to and I mix it up with fat beats."

    Kerser's fans constantly request that promo tracks also be included on his albums, but this has never happened. Until now. "It's been a long time coming," the emcee allows. After uploading Bad Habits to Kerser's YouTube channel, "it just went crazy" so a decision was made to include it on Tradition. During this popular track, Kerser spits, "I don't have time for rappers that are sayin' they true/Lied to their fans, apologise in the end/I never lied to mine."

    He's already changed the course of Aussie rap history and Tradition makes good on Kerser's lyrical promise, " Every album I move up".


    Primary Format - Music - CD

    Artist - KERSER

    Label - ABK Records

    Music Genre - Rap / Hip Hop

    Music Genre Primary - Urban & Hip Hop

Track Listing


  1. Intro (feat. Rick Regan)
  2. Waitin' For This
  3. Gods Gift
  4. Fight on (feat. John Andrew & Dave Petrovic)
  5. We The Bad Guys (feat. Rates)
  6. This For The Street
  7. Livin' In A Dream
  8. Bad Habits
  9. We The Type (feat. Jay Uf)
  10. Than I Hear You Like (feat. Rachel Pearl)
  11. Start A War
  12. The Real You (feat. Emmy Mack & Dave Petrovic)
  13. See Me In Real Life
  14. Makin' Them Aware
  15. Crash (feat. John Andrew)


Rated 5 out of 5 by from Love it!!! Big fan of Kerser, and when my boyfriend bought this home and surprised me, we we're both stoked as. He is truly the sickest. ✌✌✋
Date published: 2016-11-18
Rated 5 out of 5 by from AMAZING Best Aus rap album ever so glad I got into this CD
Date published: 2016-11-21
Rated 5 out of 5 by from Hip hop tip top I got this today and iv already listened to it 10 times, im absolutely in love with his music and him! Great money for value
Date published: 2016-11-17
Rated 5 out of 5 by from King Have to say it's the best Aus rap I've heard. Will defiantly be buying future albums
Date published: 2016-12-18
Rated 5 out of 5 by from The New Eminem Absolutely top of the range Aussie Hip Hop, hardcore beats, hardcore lyrics and a god-like flow He is the greatest Aussie Rapper right now
Date published: 2017-01-09
Rated 5 out of 5 by from Kerser is the sickest Great song i enjoyed all the songs on this album every song is good
Date published: 2017-10-23
Rated 1 out of 5 by from Very disappointing Although the instrumentals are pretty good, the Lyrics he delivers are very poor and are below mediocre and I could not enjoy the music with the repetitive content
Date published: 2017-04-22
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