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XR Revolution

Cognitive Processor XR

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

What is cognitive intelligence?

The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.

Focusing the same way our eyes do

BRAVIA XR TVs work the same way as our eyes, detecting the main focal point in a scene and enhancing each detail in an object so it stands out with a natural sense of depth, just as in the real world.

Analysing hundreds of pieces of information, the same way our brains do

To create this closer-to-reality feeling, Cognitive Processor XR divides the screen into hundreds of zones and recognises individual objects in these zones better than ever before. What's more, they can cross-analyse around a few hundred thousand different elements that make up a picture in a second, the same way that our brains work.

Every element in balanced harmony, for a real-world picture

Unlike a conventional TV where all picture elements are adjusted to the same level, BRAVIA XR TVs with cross-analysation adjust each element to its best final outcome, in conjunction with each other, so everything is in harmony and feels totally natural.

Sound-positioned to bring you into the action

With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen, BRAVIA XR TVs put you at the heart of the scene.

A virtual sound experience with extra dimensions

Delivering sound in horizontal and vertical directions, BRAVIA XR TVs provide a real multi-dimensional experience. They analyse and upconvert audio to 5.1.2ch surround sound, creating a true 3D soundscape.

Full Array LED

Experience extreme contrast for brilliant 4K content

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Cognitive Processor XR

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Full Array with XR Contrast Booster

By precisely balancing light output across the screen, dimming some areas and boosting others, our Full Array LED with XR Contrast Booster 5 adjusts luminosity for high peaks in brightness and deep blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

Acoustic Surface Audio+

Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. With X-Balanced Speakers, you'll enjoy clear sound and bass, no matter where you place your TV.

*Acoustic Multi-Audio available on 65” & above

OLED TVs

Pure Black pictures. Beautifully matched sound. This is Sony OLED.

Sony has fine tuned OLED with technologies to take your viewing to the next level. XR OLED Contrast enhances images so you can enjoy scenes full of lifelike hues and texture whilst offering the pure black contrast that only OLED can deliver. Your viewing enhanced with sound that comes directly from the screen, perfectly in line with the images.

Cognitive Processor XR

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

XR OLED Contrast

With XR OLED Contrast powering an OLED panel, colour and contrast are boosted in bright areas so you can enjoy remarkable levels of pure black contrast and peak brightness. See pictures full of enhanced depth between with defined details, even in areas of dark shadow or glare.

Acoustic Surface Audio

Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. With X-Balanced Speakers, you'll enjoy clear sound and bass, no matter where you place your TV.

4K LED TVs

Picture, Sound and Entertainment like never before

Experience new levels of entertainment with Sony’s 2021 4K LED Range. Every model has been optimised to give you the ultimate viewing experience with the BRAVIA difference. Revolutionary upscaling technology brings everything you watch to life in stunning 4K quality. Discover a world of apps, movies and music with seamless usability through Sony’s Google TV, and enjoy it all on our thinnest models ever.

4K HDR Processor X1™

With Object-based HDR remaster, our X1 Processor uses advanced algorithms to reproduce enhanced depth, textures and natural colours, displaying pure colours at higher brightness levels for exceptionally realistic pictures.

Google TV

See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google, find action movies” to search across your favourite apps.

Dolby Vision • Atmos

See all your favourite movies in a completely new way with more drama and realism on a 4K TV that's designed to deliver an authentic theatre experience at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

Google TV on Sony

See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google, find action movies” to search across your favourite apps.

Gaming

BRAVIA XR TVs bring you true-to-life colour and detail, fast response time and immersive sound for a great PlayStation® experience.

Responsive gaming

Get going fast. Just plug in an HDMI cable and BRAVIA XR will recognise when a console is connected and automatically switch to game mode. You'll enjoy smooth and responsive gameplay.

Vibrant colours, intense contrast, this is how games should be played.

See games come alive with a vast array of real-world colours and deep contrast that brings out the finest details. And with a wide viewing angle, you'll enjoy the same breathtaking scenes from the sides as you do from the centre.

Surround sound that matches actions and scenes

Our sound from screen technology makes the screen the speaker. This means that what you hear comes from the right place in the scene.

Soundbars

Complete your at home cinema experience.

Cinematic Surround sound

Sony’s unique S-Force surround technologies reproduce the surround sound field virtually - without requiring multiple speakers, creating audio which surrounds you from a single, compact bar.

Cinematic Sound, at home

Only a Dolby Atmos® / DTS:X™ capable soundbar can deliver the latest immersive audio formats from the biggest names in cinema audio - lose yourself completely in what you’re watching at home.

Cinematic sound from above

Sony’s Vertical Surround Engine enables you to enjoy thrilling surround sound that envelopes you from above. No matter what type of room you’re in, advanced technology reproduces full, cinematic sound from all around.