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Fitbit

The latest Fitbit tech can help you stay on top of your health and look great doing it. With a heap of options for men, women and kids, JB’s Fitbit range is full of the latest models, including the new Fitbit Luxe. Enjoy some of the best technology going around that is a lot of fun to wear.

A brand that goes the distance


Fitbit was one of the fitness tracker pioneers, so when you buy a Fitbit product you know you’re buying something from someone who knows what they’re doing. Technology like this isn’t something you can come up with overnight, so choosing a big brand such as Fitbit means you’re taking home one of the leaders in the field. And by putting the latest wearable tech in watches, Fitbit has designed a range of products that are reliable, that you can trust, and that you know will go the distance with you.

Features with big benefits


Everyone knows Fitbit products can do their bit to help you reach your health goals, but JB’s Fitbit range can do a lot more. They’re also full of the latest tech and look stunning, whether you’re after a watch or a wearable fitness band. That’s great news for mums, dads and kids.

Let’s start with the tech. With the built-in GPS, not only will you be able to keep an eye on your speed, but you’ll also easily checkup in your distance, elevation, map, split times and a heap of other key stats. Integrated Bluetooth and WiFi can also help boost the connection with satellites no matter where you are in the world. And Fitbit wearables will also automatically synch with your phone, tablet or computer to help you keep track of your stats, trends and progress with the Fitbit dashboard. And then there’s the apps. The Fitbit bands and watches give you immediate access to everyday apps like the weather and calendar with just the tap of your device, all from your wrist.

And if your phone is nearby you can also get call and calendar alerts as well as text notifications, and even be able to respond quickly. Fitbit watches allow you to do more, including get notifications from Gmail and Facebook if your phone is somewhere nearby. With some models you can add your credit cards to the Fitbit app and make secure contactless payments form your tracker or watch. And then there’s the fun tech stuff. Store and play hundreds of songs and get motivated with your own personal built-in coach.

One of the key selling points of a Fitbit watch or band is hot it looks. And it’s easy to see why. With a heap of different colours, the trackers suit your outfit whatever time of day it is. And there’s even a heap of fun colours and designs for kids. The screens themselves are sleek and make it easy to see the information when you need it. Fitbit watches are also made for any occasion. They’re lightweight and come in a range of different colours. JB’s Fitbit watches includes models that come with scratch-proof glass, and customizable faces, from the sleek to the understated, from the fun to the fitness focused. You can also switch watch bands, choosing a style that suits your occasion perfectly.

The crisp clock face graphics make everything clear in all light, and they are tough. In fact, some Fitbit watches are made with aerospace-quality aluminum, making them the strongest Fitbit watch ever made.

Of course, Fitbit’s main attraction has always been its health data that can help you improve your fitness in a fun way. With multi-sport modes and automatic exercise recognition, the latest Fitbit range really does take things to the next level. Continuous heart rate monitoring gives you a more accurate calorie-burn count and can help you measure your heart health and fitness over time. Most Fitbit models are swim proof, allowing you to benefit from any workout, and with long battery lives they will never run out of puff when you need it most. Link everything with the Fitbit App to make the most of our wearable.

Value for all budgets


With a huge range for men, women and children, finding value with JB’s Fitbit range is easy. All you need to do is choose a style that’s right for your budget and start working towards improving your health today.

^Discounts apply to most recent previous ticketed/advertised price. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer. Prices may differ at airport & express stores.