Apple iPhone

The latest iPhone flagship, the iPhone 16 series, has just been unveiled, and it's nothing short of amazing! Apple has introduced four models in this series, including:

• iPhone 16
• iPhone 16 Plus
• iPhone 16 Pro
• iPhone 16 Pro Max

With a host of exciting features and design changes, these series redefine what a smartphone can be. Buy yours today!

If you’re thinking about an upgrade, the iPhone 16 is a no-brainer. Here’s why:

• A head-turning design that blends style and function perfectly
• Faster performance with the new A18 chip
• Advanced camera for sharper photos and videos
• Smarter features with iOS 18
• Longer battery life for all-day power
• Action Button for quick, easy control

Where do we start? Perhaps with:

• Apple Intelligence. Integrated AI capabilities powered by iOS 18, offering smarter features and more intuitive interactions.
• Improved thermal design. New graphene-based heat dissipation system prevents overheating and boosts performance.
• Bigger displays on Pro models. Larger screens for a more immersive experience compared to older models.
• Slimmer bezels. Reduced bezel sizes give you a more expansive and edge-to-edge display.
• MagSafe enhancements. Slimmer and more secure MagSafe magnets for better accessory alignment.
• Capture Button. A dedicated button for capturing photos and videos with precision, reacting to pressure sensitivity.
• Wi-Fi 7 on Pro models. Faster, more reliable Wi-Fi connectivity for smoother browsing and streaming.
• Upgraded microphone. Enhanced audio clarity with better noise reduction, perfect for Siri commands and video recording.

As well as all the great new features, the new iPhone 16 has a range of new iPhone accessories, including cases, chargers, and screen protectors from some of the biggest brands, like:

• Belkin
• Bellroy
• Casemate
• Cygnett
• Incipio
• Otterbox
• Pelican
• Tech 21
• Mophie

If you’re deciding between the iPhone 15 and iPhone 16, here’s what sets them apart:

• Performance boost. The iPhone 16 is powered by the A18 chip, making it faster and more efficient than the iPhone 15's A16 and A17 chips.
• Graphene cooling. The iPhone 16 features a graphene-based thermal system that prevents overheating, especially during intensive tasks.
• Apple Intelligence. First introduced on the iPhone 16, this AI-driven feature enhances the overall user experience with smarter, more intuitive interactions.
• Camera improvements. The iPhone 16 has a more advanced camera system with enhanced low-light performance and a new depth capture mode that allows for better portrait shots.

Buying the latest version of any mobile phone always brings with it extra features and the latest tech that can make a difference. The new iPhone 16 range features the best new mobile phone technology on the market, and plenty more reasons to buy one.

One of the great things about JB’s range of iPhones is there are so many to choose from. Finding the best one for you means working out what your needs are and how you want to use it.

The latest iPhone 16 series may cost a little more but it offers some of the most advanced tech around. If stretching your dollars takes priority over cutting-edge tech, then older models like the iPhone 15 or iPhone 14 could be the smarter choice. You can also check out our collection of Apple-renewed devices for even more savings!

iPhones are technically water-resistant, not waterproof. They can handle a splash, a little rain, or an accidental dive into the sink, thanks to their impressive IP68 rating. But you can’t take them for a swim or give them a spa day in high-pressure water. IP68 means iPhones are tested down to six metres for about 30 minutes.

Working out which Apple iPhone you should buy comes down to how you want to use it and how much you want to spend. We can offer you some great deals and specials at JB on heaps of iPhone models, so make sure you keep an eye out. Check out iPhone reviews online or speak with our team in-store about the differences between our large range of models, covering things like 4G Vs 5G, battery life, 4G LTE, Face ID, 4K video and storage.

You can also explore our range of iPhone accessories, including iPhone cases, iPhone chargers, and iPhone cables, plus heaps of MagSafe cases and MagSafe chargers to ensure you’ve got all your bases covered.

The iPhone 16 Pro and Pro Max have perhaps the best smartphone camera setup on the market. Features include:

• Larger image sensor for better light and detail
• Super telephoto periscope lens for incredible zoom
• 48MP ultrawide camera for sharper shots
• Improved 5x optical zoom on both Pro models
• Vertical camera layout for advanced spatial video

When you want great value in iPhones, JB is the place to look. Whatever your budget, we have a heap of iPhones that will suit you. Rather than having to scroll through all of our iPhones to find a suitable price, just use our price range search function, or filter all our iPhones by price.

JB is the home of all the big brands in entertainment. Everything you’re after is available in one of our stores or online. Our range of iPhones is no exception. At JB, we have the best brands, a huge range, top prices and, most importantly, great service from our experienced specialist teams.

Search by price to find our cheapest iPhones and work out which of the range suits your budget and needs best. Keep an eye on any promotions we may have to get a top deal on a quality Apple iPhone.

Colour and design have always been a top selling point for the Apple iPhone, and they still are today. New colours over the past few models have created a heap of buzz, it’s easy to see why. Apple iPhones come in a lot of colours, including:

• black
• blue
• green
• pink
• yellow
• white
• purple
• red

Whether you’re looking to switch to iPhones or upgrade to the latest iPhone 16, you can find your perfect iPhone at JB! With our massive range of Apple iPhones in multiple colours and storage options, plus top-rated accessories from some of the biggest brands, we’re your one-stop shop for all things iPhone in Australia. Browse our range and take home your ideal iPhone now!