4K Quantum Matrix Technology
Quantum Matrix Technology brings innovation to TV display technology. Using Samsung's proprietary Quantum Mini LEDs with precise light control, Samsung have enhanced picture quality, delivering incredible detail, deep blacks and brilliant contrast.

4K AI Upscaling powered by NQ4 AI Gen2 Processor
Enjoy one of our best 4K picture performances. Using AI neural networks, your TV upscales your favourite content to help it look its best.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Motion Rate 200
See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.*
* 98" supports 4K 120Hz VRR. Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

True Dolby Atmos
Enjoy an immersive multi-directional sound experience, right in your own home. Your Samsung TV features built-in up and down-firing speakers with True Dolby Atmos support to deliver larger-than-life audio experiences.*
* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define 'True Dolby Atmos' as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos compatible only for selected Samsung soundbars.

Real Depth Enhancer Pro
Enhance your viewing experience with a realistic 3D-like picture that can mirror how the human eyes process depth in real life by increasing foreground contrast on your TV, thanks to enhanced backlight control.*
* The quality of the picture may vary depending on source content and viewing environment.

Supports 4K 144Hz via HDMI 2.1*
Level up your gaming experience with exceptional motion enhancements up to 144Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.* HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.**
* 98" supports 4K 120Hz VRR.
** Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

Works with Amazon Alexa, Apple AirPlay^ and Google Home
Samsung TV works with Amazon Alexa, Apple AirPlay^ and Google Home so you can control your connected home your way.*
^ Feature is available on Apple devices supporting Apple AirPlay.
* Internet connection required. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Not all languages are recognised.

NeoSlim Design
Designed to deliver a streamlined entertainment setup. This TV boasts an incredibly thin profile without bulky bezels and built-in cable management to help reduce clutter. Enjoy the action with less distraction.

Key Features

43" 4K Ultra HD Mini LED with Neo Quantum HDR colour technology

Motion rate 200 with 4K 144Hz via HDMI 2.1

4K AI Upscaling powered by NQ4 AI Gen2 Processor

FreeSync Premium Pro

True Dolby Atmos creates a cinematic sound experience

Object Tracking Sound+ (OTS+)

Adaptive Sound Pro technology, featuring Active Voice Amplifier

Q-Symphony activates and plays sound from both your TV and compatible Samsung Q-Series/S-Series soundbar

Transforms the blank screen into a personalised display /lifestyle screen with Ambient Mode

AI Auto Game mode

Samsung TV works with Amazon Alexa, Apple AirPlay and Google Home

Built-in Voice Assistant with Bixby & Amazon Alexa

SolarCell One Remote Control charged by sunlight and indoor lighting

Easily monitor your power consumption by activating AI Energy Mode

Knox Security provides a multi-layered security solution which helps to shield your data